https://www.amazon.com/dp/B0HH8BDYHH
(to purchase click the link above)
To anyone who grew up in the 1950s, the 60’s or even the ‘70s, it’s obvious that “The News” is not what it once was, and that the change has not been for the better. As Richard P. Weigand states in the preface to his just released book, “The News Machine: How Information was Engineered and How to Think Clearly Again”, there was a time when, “Walter Cronkite read the stories, calm and measured, and when he said, ‘And that’s the way it is’, you believed him.” In those days we had just 3 networks, ABC, NBC and CBS, a couple of local newspapers and radio stations, and that was it. Our information sources were much fewer, and journalism as a profession was still rooted in truth and the duty to inform the public.
But then the News began to morph. As Weigand states in his book, “News became content. Ratings replaced responsibility. The job shifted from reporting what mattered to whatever would hold attention.” The shift was gradual, with most of us not noticing, but shift it did; the intent becoming to provoke a certain reaction rather than to inform. In the process, as Weigand states, “journalism, once a moral craft built on facts, ethics and proportion, became a machine for shaping belief…The news no longer served the truth; it served the system that pays for it.” Weigand’s “The News Machine,” not only explains what happened in simple terms, it gives one the “who’s” and the “whys.” More importantly, the book provides the route to restoring what Weigand calls “cognitive immunity”, which he describes as, “the ability to recognize manipulation, to think clearly, and to remain free in an age of influence.”
If you think that ability is one YOU need, then Richard P. Weigand’s “The News Machine: How Information was Engineered and How to Think Clearly Again” is for you.
BUY IT, READ IT, AND USE IT!
(Just click the link below)
